An exclusive interview with Paul Beerepoot, Director of PERFORMANCE iN LIGHTING in the Netherlands, offers fresh perspectives on GEWISS’S acquisition of the company. This strategic move is set to profoundly influence the lighting sector. This collaboration aims to provide a comprehensive lighting solution for business-to-business (B2B) clients.
The union with GEWISS Group transcends traditional acquisitions. It's an integration of shared visions, aiming to deliver a total package beyond just lighting. This includes underlying infrastructure like control and security, essential for complete and integrated project solutions.
GEWISS’S extensive expertise in electrical components perfectly complements PERFORMANCE IN LIGHTING’S cutting-edge lighting technologies. Together, they offer integrated solutions that simplify comprehensive projects and provide complete customer care.
The GEWISS - PERFORMANCE IN LIGHTING collaboration introduces a unified platform for B2B clients, diverse solutions such as electric vehicle charging infrastructures. This customer-centric approach is designed to accommodate all client needs under one roof.
Paul Beerepoot expresses a positive perspective on delivering high-quality, all-inclusive solutions. This approach is in harmony with the industry's trend of adding value within increasingly complex infrastructures.
There's a strong focus on enhancing the skills of current employees and attracting new talent that resonates with the company's vision. Collaborations with Dutch distributors are strengthened and product portfolios in wholesalers are expanded.
The journey ahead includes modernizing the Zaandam showroom to display the range of solutions and introducing GEWISS to the Dutch market with a contemporary, dynamic image. A targeted marketing campaign will reposition us as a dynamic and progressive market player.
With a strengthened team in sales, technical support, and marketing, PERFORMANCE IN LIGHTING is at the forefront of innovative transformation in the lighting industry. The acquisition is a promise of innovation and service set to redefine the lighting market.
